Designed for students who excel in written and visual communication, Cairn’s new Digital Media and Communication (BA) offers you a program with clear career objectives, opportunities, and outcomes. Your passions and interests will see growth inside and outside the classroom. Cairn seeks to enrich your academic experience through various internships, allowing you to acquire the professional tools you’ll need for your future career.

But these resources and experiences aren’t all Cairn has to offer to you in this program. When you come to earn your degree in Digital Media and Communication, you are studying at a holistically Christian university. Our dedication to serving Christ and studying from a biblical perspective will not happen only in your Bible classes or chapels, but will be incorporated into your whole curriculum. While we want to help prepare you for a career, we also want to prepare you to be salt and light in the fields you will serve. 

“Our current cultural context requires us to navigate the dynamic waters of the digital world. I want 91łÔąĎ to be at the forefront of preparing Christian communicators and providing them with the hard and soft skills they need to stay afloat.”

—Charlotte Gleason, Chair of the Humanities Department

Learn more about our digital marketing program at Cairn and see for yourself what kind of educational experience we offer. 

Already know this program is right for you? Apply today at cairn.edu/apply.

1. Psychology

If you’re interested in the human mind and human behavior, you may want to major in psychology. As a psychology major, you’ll develop both quantitative and qualitative skills. You’ll learn how to research and analyze data, as well as develop interpersonal, critical thinking, and writing skills.
Many psychology majors find careers as…

• Social workers
• Mental health counselors
• Human resource generalists
• Research assistants
• Caseworkers

2. Liberal Arts/Interdisciplinary Studies

If you have no idea what you want to do after graduation, a liberal arts or interdisciplinary studies major may be right for you. In these types of majors, there tends to be a lot more flexibility in your choice of classes, and you can take classes on race, gender, sexuality, foreign language, culture, and more.
While there is an ongoing argument that the liberal arts don’t prepare students for the workforce, liberal arts majors develop interpersonal, research, communication, analytic reasoning, and critical thinking skills. Still not convinced? once published a popular article on the trend of liberal arts majors getting jobs in America’s hubs for technology and innovation (i.e. Silicon Valley).
Liberal arts majors can pursue further studies or get trained on the job to become…

• Lobbyists
• Economists
• Museum managers
• Salespersons
• Teachers

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Communications is another broad field, and as a communications major, you can choose from a number of different careers. You can choose a specific focus in communications:

• Journalism, media, and broadcasting
• Public relations
• Marketing and advertising
• Business and industrial relations
• Government and politics

By majoring in communications, you’ll learn how to communicate effectively in order to form business relationships, plan campaigns, change policy, promote events, write news articles and press releases, and report on major issues on broadcast television. Communications majors develop skills in public speaking, writing, interpreting, and problem solving which are skills necessary for every field.
Communications majors may go on to become…

• Investigative reporters
• Digital marketing specialists
• Press secretaries
• Accounts executives
• Market research analysts

4. Business

If you’re not sure what you want to do after college, but want to gain practical skills for the workplace, major in business. There are a ton of career options for business majors! Whether you end up working in higher education, a nonprofit, or even venture out as an entrepreneur, every organization functions as a business and requires people who are business-minded for their daily operations to run smoothly.
With a degree in business, you may pursue a career as a…

• Financial analyst
• Benefits and compensation manager
• Real estate agent
• Business operations specialist
• Sales manager

5.ĚýEnglish

There are many people who rag on English majors, but a degree in English prepares you for a variety of contexts. You’ll learn how to think critically, analyze texts, and write clearly. Critical thinking skills and the ability to write well are skills that you can take with you to any job in any industry.
Many English majors go on to become…

• Editors
• Copywriters
• Teachers
• Marketing associates
• Lawyers

6.ĚýBiology

A biology degree isn’t just for future doctors. If you liked biology in high school, considering majoring in biology in college. You’ll study living organisms and the environment, test hypotheses, interpret scientific data, and synthesize research into lab reports. Biology majors, like many liberal arts majors, learn how to think critically and analyze their research.
With a biology degree, you can work as a…

• Conservation scientist
• Occupational therapist
• Forensic scientist
• Cellular biologist
• Disease researcher

7. Computer Science

There is an ever-increasing need for people with computer science degrees. If you’re not sure what you want to do after college, but want to make sure that you’ll find a job, computer science is one of the best degrees out there in terms of employment rates according to . Check out our article on the security of computer technology jobs in the midst of uncertainty.
Computer science majors also have a variety of opportunities as they work in scientific and technical fields, as well as in education, business, healthcare, and more.
Many computer science majors go on to become…

• Software developers
• Business intelligence analysts
• IT and support staff members
• Web developers
• Network systems administrators

Choosing your major can be difficult, but it’s not the end of the world if you don’t know what you want to do after graduation. Take classes that sound interesting, find an internship or part-time job, and talk to professors to get a better idea of what you would like to do in the future and what you should major in.

While there are many factors to consider when making the decision to attend college, there are many benefits of earning a bachelor’s degree. If you’ve researched some schools which are affordable and seem like they could be a good fit, here are a few reasons why you should consider going to college even when you don’t know what you want to do with your life:

1. Expand your worldview

In college, you’ll meet people you’d never bump into in your hometown, take courses that you wouldn’t think you’d be interested in, and read books you’d never choose to read yourself.
College is one of the few opportunities you will have in your life to live and learn with people who are very different from you, gain a breadth of knowledge in a variety of subjects, and be exposed to different perspectives and opinions.
Depending on your major, you may also have the opportunity to travel abroad. Explore another country, meet people who don’t speak the same language as you, and discover how big this world really is.

2. Pursue your interests and passions

Interested in literature and biology? Business and art history? Music and political science? In college, you can explore your diverse interests by choosing two majors, a major and a minor, or one major and two minors. Some schools even allow you to have two majors and two minors! If you’re worried about wasting time and money, fear not. You’ll have to take general education requirements, so you can work towards your English degree while taking a biology class to fulfill your science requirement and vice versa. Some majors are less flexible, so talk to your advisor before registering for that underwater basket weaving class.
At most four-year colleges, the professors will hold doctorate degrees and are experts in the field. If you think you may be interesting in a topic, meet with a professor in that field to discuss your interests and future career goals. They may provide valuable insight and point you in the right direction.

3. Figure out what you believe

You will be challenged by the people you meet, the books you read, and the lectures you hear from your professors. In college, you’ll be in a place where people have different beliefs and values from you. By engaging in conversations, discussions, lectures, assignments, and personal reflection, you may find that your opinions start to change. Or you may find ways to defend your beliefs and grow more confident in what you believe. Either way, college is a great time to explore, shape, and affirm your core beliefs.

4. Form meaningful relationships

There is nothing quite like the relationships formed in college. You’ll become friends with like-minded individuals and people who share your passions. You’ll also become friends with people who have completely different interests and are from parts of the world you didn’t even know existed. Many people say that their college friendships are their strongest friendships and considering the amount of time and growth you experience in college, this makes sense.
In college, you’ll also have the opportunity to network and form connections which will help you land a job or internship. There’s a saying in business: It’s all about who you know. There’s some truth to the saying. In college, there are job fairs, professional fraternities, associations, societies, and more to help you network and develop professional relationships.
Some of the relationships you have with your professors may turn into mentorships or friendships. College is a wonderful to make lifelong friends and mentors.

5. Gain experience

While you don’t have to be a college student to apply for internships and jobs, some companies only hire college students for certain internships. For example, hires juniors and seniors in college as Associate Consultant Interns. Many of these hires go on to become full-time employees after their internship is over. In these cases, it’s a worthwhile investment to go to college and gain professional experience. After you graduate, you’ll have a degree and experience, which will make more you more marketable when it’s time to look for a job.

6. LearnĚýtransferableĚý˛ő°ěľ±±ô±ô˛ő

You’ll be required to take classes such as English composition, philosophy, speech, and American literature. Even if you don’t like the humanities, these classes will help you become a better critical thinker, writer, and public speaker. By taking general education requirements and core classes in your major and joining a club or organization, you’ll learn a number of transferable skills, such as how to…

• Adapt to situations
• Analyze and solve problems
• Cast your vision
• Communicate effectively with others
• Delegate tasks
• Make major decisions
• Manage your time
• Organize events
• Plan ahead
• Set goals
• Work with others

7. Earn a higher salary

Last but certainly not least, research shows that college graduates earn more money than high school graduates.Ěý states, “College graduates aged 25 to 32 who are working full time earn about $17,500 more annually than their peers who have only a high school diploma, according to the Pew Research Centre.”
College is an investment, and while the initial costs can be expensive, your degree will provide you with the skills to be qualified for more jobs, job promotions, and higher salaries.
With so many articles going around discussing the value of higher education vs. the cost, making the decision to attend college is not an easy one. Talk to your high school counselor, college admissions counselors, and your parents as you do your research and make your decision.
If you are considering attending a Christian university located in Pennsylvania, contact 91łÔąĎ admissions counselors for any questions you may have at 877.786.2728 or admissions@cairn.edu.